Over the last few weeks at Get Super Cereal, we’ve had a renewed challenge of getting our posts approved as adverts on Facebook.

It’s not that we’re creating anything risque, it’s just that when corporate censors do not take the time to see what we are actually saying, they think we’re being highly controversial.

Which is why I think, in all honesty, that this article will be mis-characterized as a joke about dick sizes.

Selective Controversy

At the end of the day, we really are just trying to teach businesses how to get better results with their Social Media marketing. And, image size really DOES matter on Facebook – and I’m not talking about dicks (oh boy, Facebook really isn’t going to approve the ad for this).

My article two weeks ago, about speaking Facebook’s own language, was not approved because I used a picture of Melania Trump. Facebook accused us of talking about politics and social issues, when I only wanted to make the point that most businesses are not speaking the language of Social Media.

And Facebook proved that they couldn’t even read English.

At Get Super Cereal, all we’re trying to do is share with you what we know actually works on Social Media. While the Social Network might be highly selective with what posts they choose to accept advertising for, there is still a standard science behind what DOES work on Facebook.

All About The Visuals

People go to Facebook to get rid of boredom…but they stay for the images.

According to Kissmetrics, posts that have photos get 53% more likes, 104% more comments AND 84% more click-throughs. That 84% more click-throughs is an important stat for businesses like law firms that are trying to drive Facebook traffic to their website. They want to convert Facebook users into actual leads, for example by requesting case evaluations.

While neither of us are surprised that businesses are using images in their Facebook posts, you may be surprised that most businesses and Social Media experts alike – are using images incorrectly. Even as far as breaking a little known rule that Facebook explicitly states.

Just to be clear, I’m not talking about the cell phone pictures of your staff in Halloween costumes, or your dog in the office on “Bring Your Pet To Work Day”. Those images, any size – for the most part – are fine.

What I am talking about are the images that you’re putting money behind. The featured image that appears automatically via your website’s Open Graph Tags when you’re sharing a link to your web page on Social Media. At the end of the day, these are the posts that convert your Facebook audience into traffic for your website and ultimately into clients.

Here’s an example of a post from our Facebook account a few weeks ago. Note the image:

facebook image dimension, melania trump, facebook open graph tags, law firm social media marketing, facebook image size, 1200x628, billy fansler

These are the types of images I’m talking about.

In the above Facebook post, I link to an article explaining Open Graph Tags and how to set them up to optimize a web page for Social sharing.  That’s talking the language of Facebook.

To get to the point though, the image that automatically displays when the link to my post was shared onto Facebook is also the exact dimension that Facebook tells us to use for our Open Graph images. That’s the exact same image size we use for every single web page that we share on Facebook.

Facebook Image Size Rules

According to Facebook, the optimal size for the featured image of a web link to show up in the Facebook feed is 1200 x 628 pixels. Facebook also tells you that that’s the optimal dimension of an image for an ad.

This is a little-known and rarely implemented practice that businesses and even the “Social Media Experts” are missing.

Here’s a perfect example of the wrong image size being used on Facebook:

facebook image dimension, jeff bullas, social media marketing expert, law firm social media marketing, facebook image size, 1200x628, billy fansler, social media yoga

When sharing this Social Media expert’s website link onto Facebook, that’s what the image would look like.

See anything missing in the image?

How about the top of their head?

This is the full image that was being used by the “expert”:

facebook image dimension, jeff bullas, social media marketing expert, law firm social media marketing, facebook image size, 1200x628, billy fansler, social media yoga

Images increase engagement and click-through rates when they’re GOOD IMAGES. When they’re used correctly.

When you use bad images, you’re just wasting your time and missing out on a huge opportunity with your post. Not to mention, you’re wasting money when you run ads to posts with a bad image.

The simple practice of using the CORRECT size with the Open Graph image for the page you are sharing on Social allows you to optimize your post for engagement and traffic. It’s the only reason you’re sharing a link on Social Media to begin with.

All you have to do is simply crop your Open Graph images to Facebook’s recommended size of 1200 x 628 pixels. And when you advertise your post with cold, hard money – you’ll be putting your bucks behind a post that’s optimized to work.

Facebook Image Dimensions: Right vs. Wrong Way

Here’s an example of an image we used a few weeks ago that was shared on Social Media.

facebook image dimension, melania trump, facebook open graph tags, law firm social media marketing, facebook image size, 1200x628, billy fansler

After adding text, this is what the image looked like:

facebook image dimension, melania trump, facebook open graph tags, law firm social media marketing, facebook image size, 1200x628, billy fansler

Am I done? Is it ready to share on Social yet?

Let’s see the result…

facebook image dimension, melania trump, facebook open graph tags, law firm social media marketing, facebook image size, 1200x628, billy fansler

…semi-headless Melania Trump.

So why’d this happen?

The image is way too big. It’s 1,671 x 1,116 pixels. That’s far bigger than the recommended 1200 x 628 pixels.

Taking Control Of Your Open Graph Image

When you use the wrong size for a page’s Open Graph image, you give Facebook the final say in how the image is displayed. Neither man nor beast can explain to you how and why Facebook will crop and display your image if it’s not 1200 x 628 pixels.

As a marketer, you want to take advantage of control anywhere you can get it. That definitely includes control over how your images display anywhere – especially on Social Media when there’s opportunity to generate real results.

When the above image was proportioned correctly, I was able to choose for myself exactly how it would appear on Facebook.

And I’m sure you’d agree, this outcome was much better:

facebook image dimension, melania trump, facebook open graph tags, law firm social media marketing, facebook image size, 1200x628, billy fansler

If the *right* image can increase your Social Media post’s engagement and click-through rate – you want to make sure that you’re squeezing every bit of opportunity out of your images.

That includes using the correct size of image so that it’s displayed exactly as you want it to which, once again, repeating myself for effect, is 1200 x 628 pixels.

In a future article, I’ll talk more about squeezing even more opportunity out of the images you’re sharing on Facebook by including text in the image – and most importantly – keeping it within the guidelines of Facebook.

How To ‘Tune Up’ What You’re Already Doing On Social Media

Want to see what your current Social Media posts should look like in order to get engagement?

For the last few week’s, we’ve been doing Free – one on one – Social Media Tune Ups for law firms across the country. With each Tune Up, law firms get to see how to tweak and fix their current Social Media strategy so that they get better engagement on their posts and more traffic from Social to their website.

We want YOU to be our next Tune Up so we can show you how to get better results from your Social Media!

Just click the button below to learn more and sign up for a FREE Social Media Tune Up!